Developing a logo, branding and packaging is an important element of any business. It is the “face” of the company, its communication language with consumers. In the year 2024, we have observed many interesting trends, as well as unexpected redesigns from top American and European companies. So let's forecast what 2025 logo trends will be relevant in the near future.
Trend 1: Minimalism
Minimalism and simplified forms have been on the trend for several years now. Here's how designers are putting them into practice.
Minimalism is not only an aesthetic trend, but also a philosophy. If a brand has chosen a simple and clear logo, it is quickly remembered and becomes recognizable. In 2025, designers will continue to use clear lines and traditional shapes. Such an approach looks modern and also works effectively in various formats and media. You can often see the logo of crypto exchanges at crypto conferences.
One of the minimalism trends is the usage of monochromatic palettes. This means that many companies will choose 2025 logos in a single color. It makes them look classy and elegant. Black and white are the most commonly used colors, although other neutral shades such as gray, khaki, beige, etc. are also popular.
Details go to the background. The fewer details, the easier a logo is perceived. Simplified shapes create universal logos that are simple to read and remember. Simplicity in detail also helps the logo load quickly and display on all devices correctly.
Retro and vintage will remain popular logo trends for 2025. Designers are reaching back to the past by using vintage fonts, symbols from the past, and old-school elements in logos and branding. It helps to create a sense of nostalgia and reliability, which is especially important for brands with a long history. Below are the basic tools to use when working in this style.
Old-school fonts with vintage typography are not planning to go anywhere from us. On the contrary, they have found their customers in different niches, from restaurants to sports brands and cosmetics.
Pastels are back in fashion. They give the logo softness and sophistication, creating harmonious and pleasant images. These colors are especially popular among brands focused on women and home goods.
Designers draw inspiration from the 1970s and 1980s styles, which are characterized by bright colors, geometric shapes and unique fonts. This approach allows us to create bright, memorable logos that stand out from the competition.
Hybrid style, also known as Mix-and-Match, involves mixing different eras and styles. It allows designers the freedom to experiment and create unique logos that combine elements from different periods and cultures. Here are some examples in this direction.
This approach allows you to create warm and authentic logos that stand out for their individuality. Especially for brands that want to emphasize their uniqueness and creativity.
Experiments with shapes and compositions
Designers are playing with geometry, symmetry and asymmetry, creating unexpected and memorable images. This approach allows you to stand out among monotonous and predictable logos.
Ecology, caring for the planet is an important factor that pervades all areas of design. That's why it remains in the trends of 2025 logos. Using natural colors and textures helps to create a sense of closeness to nature and attachment to environmental values. This is especially important for environmentally conscious brands. Here's what it looks like in the finished solutions.
In logos we more often see symbols of nature - leaves, trees, animals, planet icon. These elements help to emphasize visually the brand's concern for ecology, to express the idea of unity between the human and the nature.
Not only visual elements play an important role, but also the materials used in branding. Companies favor environmentally friendly materials for creating products and packaging. Bottles made of bioplastic, packaging made of recycled paper. This supports the overall image of the company and attracts environmentally conscious consumers.
By the way, here's an example of a great eco seed packet that you can plant in the ground instead of throwing away.
3D and futuristic elements in logos do not lose their relevance. Especially companies working in IT, EdTech, crypto, or targeting the youth audience love 3D graphics. Here are the main elements of this style that should be adopted for 2025 logos.
Shadows and gradients are powerful tools that add depth and realism to your logo. They help to create an impression of volume and spaciousness, making the logo more dynamic and vibrant.
3D interactive elements
3D graphics continue to evolve rapidly. These logos can change shape and color based on user interaction, creating a unique and memorable experience. These logos look great on high-resolution screens. Sometimes top programming languages are used to animate logos so that the animation looks smooth.
Trend 6. Negative space
Negative space is a technique in which empty areas of the logo are used to create hidden images or symbols. This approach makes the logo more intriguing and memorable. It allows companies to convey an additional message through their emblems. And consumers get an interest to know more about the brand.
Contrasting colors are key tools when dealing with negative space. They help to highlight important elements of the logo, creating a visually appealing and harmonious design. But it's important to strike a balance between negative and positive space, so that the logo is legible and recognizable.
Dynamic images with changing elements stay popular for their ability to adapt to different contexts. These logos can change shape, color, or elements depending on the situation, creating a vibrant and modern character. There are two tips and tricks here.
It is very important to keep a sense of proportion. Simple animation such as blinking, rotating or changing colors already makes the logo more dynamic and memorable.
A logo adapted to the context
A recent innovation has been animated logos that change according to the content. They can adapt to different topics, events, or campaigns while maintaining their individuality. This allows brands to stay relevant and participate in current events. We will see a continuation of such logo trends in 2025.
In 2024, we were constantly being hit with experimental typography - chrome, waves, glitch and the like. This trend will carry over with us into 2025.
Let's see how creative minds will play with epathetic fonts, unexpected patterns and color combinations in a new way. But we can already identify several logo trends for 2025.
Experimental fonts are a great way to stand out and create a unique visual style. Designers use notches, unusual letter shapes, play with proportions and space to create a memorable and original logo. This approach allows brands to demonstrate their creativity.
Handwritten lettering, doodles and children's pictures give the logo a personalized and warm feel. These logos look more personalized and unique, which helps to create an emotional connection with your audience. This particular style is especially popular among brands that want to emphasize their individuality and authenticity.
The inclusion of text in the overall logo design allows you to create a harmonious and holistic image. Text can be organically incorporated into graphic design, creating a unified composition. This makes the identity more consistent and memorable.
Choosing colors for the 2025 logo is a highly individual story, and there are hardly any universal trends here. But many big brands have recently switched from muted to saturated colors.
It is difficult to work with bright colors. They draw all the attention to themselves, make a loud statement, but are not well combined with other branding elements. The designer has to show all his talent to make bright colors look good on the web design, in printed materials, and in social networks. Let's highlight the major trends in colorful design.
Gradients and color transitions
Such an approach adds depth and dynamics to the logo, making it more attractive. Smooth transitions between colors create a sense of movement and liveliness, which is especially important in digital media.
“Acidic” hues are making a comeback, adding boldness and vibrancy to logos. These colors attract attention and make a brand stand out from the competition. They are especially effective for attracting a younger audience and creating a modern image.
Bold contrast helps 2025 logos to stand out and make them more noticeable. Unusual color combinations enhance visual perception and improve readability. This approach suits brands that need a clear and memorable image.
Personalization is continue to be extremely important in logo design. A unique and customized design created specifically for each client allows you to differentiate yourself and emphasize the uniqueness of the brand. It requires a deep understanding of the user's values and preferences. The logo design process will be very challenging but fun. Many brands use storytelling for this to evoke a strong emotional response.
The designer has the difficult task of building a unique story using shapes, fonts, color palettes, symbols and other tools. Such a story must be cohesive and readable by consumers. It's a big challenge, but when it's done skillfully, the real magic happens.
Design focused on people and their well-being is another important trend in logos 2025. In this context, it is more about meaning.
Today's consumer is under constant stress, with many worries, fears and anxieties. Care for mental health comes to the forefront. Therefore, people seek comfort in everything - including visual communications.
Soothing and flowing lines, positive imagery, soft rounded fonts, warm color palettes and natural materials can be used to embody this trend.
We put the trend towards artificial intelligence at the very end on a special purpose. Recently, there has been a certain fatigue with artificial images generated by “soulless machines”. In addition, there is a growing theme of fears in society about how dangerous machines can be. So AI clearly needs a rethink, and it will be interesting to see what solutions the creatives come up with.